I take over marketing leadership on a fractional basis — from $5K/mo. Strategy, budget and stack stay in one pair of hands, and I build a documented system that keeps running after I step away: anyone can pick it up from the docs in a couple of days.
Most companies don't need a full-time CMO on payroll. What they need is one senior person who sets the strategy and actually runs it, staying close to the work. I've spent 16 years building marketing by hand, and now AI and automation let me carry the load of a whole agency. I build go-to-market from scratch (ICP, positioning, offers, channel mix, full funnel), run the budget with full transparency, and set up HubSpot as the operating system. AI and automation carry the repetitive load, and I bring in a person wherever a person is genuinely better. Every process is documented as it's built, so the setup stays yours and any part of it can be handed over cleanly.
ICP, positioning, offers and channel mix built from scratch — so your value sells on its own, without discounts or hype eating into margin.
One owner for the full-funnel budget, reporting every number — I've run up to $65K/mo myself, so you always know what each dollar bought.
HubSpot as the operating system, wired to analytics and attribution, so every decision runs on real numbers you can trace to the source.
Hire, train and coordinate designers, media buyers and sales, or level up the people you have, so the system runs on documented process.
I audit marketing end to end and set the GTM strategy, priorities and the metrics that actually move revenue — so effort goes where it pays.
I own delivery across channels, stack and budget — hands-on where it counts, coordinating where it scales, with one accountable owner throughout.
I document every process and build the team, so growth rests on the system. A new hire picks it up from the docs in days.
Built and ran marketing end to end across SaaS, eCommerce, Web3, AdTech and real estate — GTM defined from scratch, budgets up to $65K/mo under one owner, and teams hired and trained to keep it running after hand-over.
A fraction of a full-time CMO's hours — but enough to own the strategy, run execution and keep the system moving. Because everything is documented, less of your growth hangs on my calendar. Scope and cadence are set on a first call.
Either. I work hands-on where you have no team, or lead and level up the people you already have — whichever gets to results faster and leaves you with a system that stands on its own.
We go through your funnel and the numbers together, and you leave with a clear next step — whether or not we end up working together.
Book your call Prefer email? hello@one-man.marketing