Paid traffic that earns its budget back. I run acquisition across search, social, native and programmatic and judge it on cost per lead, CAC and ROAS, the numbers that map to money. One person owns the whole account, from strategy to daily bid work, so you always know who to ask and where every dollar goes.
Ad budgets leak in two places: channels nobody ties back to revenue, and creatives nobody switches off in time. I bring in live traffic from real people at a low cost, tie every dollar to a closed deal and cut whatever does not pay back. It's arbitrage-grade discipline, tested across 70+ traffic sources and budgets up to $65K a month. You fund closed deals, and every dollar has to show its return.
ICP, offer and channel mix built around the funnel, with high-intent demand and demand generation split on purpose — so you stop paying click money for people who aren't ready to buy yet.
Google, Meta, TikTok, LinkedIn, Yandex, native, push and programmatic (DV360) across CPA, CPM, CPC and CPI models. One pair of hands on every platform, so budget flows to wherever a lead is cheapest and decisions happen the same hour.
A non-stop test loop on offers, hooks and landing pages: winners scale, weak ones are switched off before they burn budget. Cost per lead keeps dropping week over week.
Autobid strategies and retargeting tuned to your payback window, so CTR stays a secondary signal. Once a week you get a short report in plain numbers: what was spent, how many leads, at what price.
I map your current funnel, fix attribution and lock a clean baseline. From there we optimize against revenue, so you can finally see which channel actually brings money.
A structured launch across the chosen channels with a tight creative-and-offer test matrix. Hypotheses run in parallel, so winning combinations show up within weeks.
Winning combinations scale; anything below the payback line gets cut. We repeat until CAC sits inside target and the budget starts coming back predictably.
On a US dating platform I hit the $6.50 target CPL in the first month, then pushed it further — deposits up 150% and LTV doubled, with retention layered on top of paid so every lead was worth more.
Google and Meta at the core, then TikTok, LinkedIn, Yandex, native, push and programmatic via DV360. I pick channels by where your buyers are and what pays back, and skip the ones that are only fashionable. Your budget goes to platforms that bring leads, so it never props up a 'we're everywhere' checkbox.
I've managed monthly ad budgets up to $65K with full spend transparency. The model works from a few thousand a month upward — the discipline is the same at any size, so a smaller start never means half-effort.
We go through your funnel and the numbers together, and you leave with a clear next step — whether or not we end up working together.
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