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CRM & retention

CRM Marketing & Retention

The cheapest growth is the customers you already paid to acquire. I build email and messenger auto-flows that move a lead to its first order and a one-time buyer to a second and third — segmented and counted in money, so every flow brings back revenue you don't have to buy twice.

+31%repeat revenue, no extra ad budget
Lifecycle and messaging retention automation on mobile
Overview

The problem I solve

Acquisition gets all the budget, while the unit economics are quietly decided by what happens after the first click. I build a system of auto-flows: a welcome series turns a new contact into a first order, an abandoned-cart flow recovers the almost-placed order, reactivation wakes a dormant base, and post-purchase flows bring the second and third sale. Every flow sits on segmentation and scoring, so the right message reaches the right person, and success is measured in revenue kept and LTV.

What's included

Scope of work

Auto-flows for every stage

Welcome, nurture, abandoned cart, reactivation, win-back — each flow built for the real stage a customer is at, and each one nudges the next purchase.

Email & messengers

Email plus WhatsApp and SMS, tuned for deliverability and replies, so the message reaches the inbox and the person. More touches on the same base, more repeat orders.

Segmentation & scoring

The base is split by behavior and buying readiness, and each segment gets its own offer. Precise aim brings higher response and fewer unsubscribes.

Retention analytics

LTV, retention and cohorts on one dashboard — you see which flow brought back how much money, so we keep what earns and switch off what doesn't.

How I work

Three steps, one point of control

Read the journey

I map the customer journey and segments and find where the money leaks — where a new contact never reaches a first order, or a buyer never reaches a second. Those leaks are the growth points.

Build the flows

Welcome, abandoned-cart, reactivation and win-back flows across email and messaging, wired into your CRM. Set up once, they run on their own every day.

Tune it on money

I keep testing timing, segments and copy against retention and LTV, so every month the flows return a little more revenue on the same base.

Result

A real example

+31%
Online store · typical setup

Three auto-flows on one base — abandoned cart, post-purchase nurture and 90-day reactivation. The cart flow returns a slice of almost-lost orders, reactivation wakes the sleeping list, and together they add repeat revenue on the order of +31% — without a single extra dollar of ad budget.

CRM marketing and retention is part of the Growth package ($2.5–5K/mo) and pairs naturally with HubSpot implementation.
FAQ

Common questions

Both — wherever your customers actually respond. I build email plus WhatsApp and SMS on one logic: if someone doesn't open the email, a WhatsApp or SMS note follows up. Every channel is tied into the CRM, so a customer never gets the same thing twice.

Abandoned-cart and reactivation flows usually move revenue in the first month — quick money from a base you already have. LTV and retention gains build from there: every flow runs on autopilot and returns a little more over time.

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Let's talk

Book a 30-minute strategy call

We look at your funnel and the numbers together, and you leave with a clear next step — whether or not we end up working together.

Book your call Prefer email? hello@one-man.marketing